At MichelleGem we have transformed the digital presence and campaigns of luxury e-commerce brands like Luisaviaroma (GCC Focus), Harithand, Andrea Wazen, Rayane Bacha, House of Yamina and ATIIMU, to name a few. Our work has resulted in a feature in the industry magazine, WWD. Michelle Gemayel the  Founder has further demonstrated her expertise as a Master's lecturer at IED Florence on digital marketing, covering a 360-degree approach from planning an ecommerce launch to fortifying an omnichannel presence.

Balancing an analytical approach with creative strategy, we focus on connecting Middle Eastern designers and labels to European markets, helping them reach ambitious milestones and stay competitive in the changing fashion ladnscape.

Sustainability and female empowerment are at the core of our professional ethos. We work towards a vision of building better brands that make an impact online and offline.